Intelligent CRM for the customer experience of the future
Companies that want to master the challenges of the digital future and continue to operate successfully must focus more strongly on the customer experience and needs-based sales.
Knowing what your customers need and want and being able to respond to this individually with suitable products or services is the key success factor in sales. This is the only way to secure the loyalty of your existing customers in a highly efficient and innovative manner, win new customers and inspire your own employees.
The prerequisite for this is an intelligent CRM system that gives you a 360-degree view of your customers, their interactions, products and business development, facilitates sales management and provides further useful insights as needed.
Salesforce is the world's leading provider of CRM solutions. The system focuses on a positive user experience and strong customer centricity through optimal design of the customer journey and a 360-degree view of the customer. In addition to a modern user interface and ease of use, Salesforce offers a high degree of customisation (for individual user groups) through configuration of the standard application. Individually developed solutions can also be easily integrated, for example through the use of Lightning Web Components.
Why we are convinced of Salesforce
360-degree view of the customer
Mapping the customer journey
Customisable and expandable
More efficient cost structure
We accompany you from consultation to operation
We provide comprehensive support in implementing a tailor-made, modern digitalisation strategy to leverage added value in the areas of sales, marketing and service – whether for small businesses or large corporations. Depending on your individual requirements, you can book our entire range of support services or individual consulting modules. This way, you can be sure that you are getting the services you really need and that are optimally tailored to your requirements.
Why we are your partner of choice
Our group of companies serves over twelve different industries and we know exactly what drives each of them. We are also experts in Lightning Transition and multi-organisation projects.
Salesforce Health Check & Consulting
As part of our health check, we analyse whether you are utilising the full potential of your Salesforce organisation and advise you on optimisation opportunities.
Our key areas of expertise
As a long-standing Salesforce partner, our expertise covers a wide range of Salesforce products:
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce Experience Cloud
- Salesforce Net Zero Cloud
- Salesforce Financial Service Cloud
- Salesforce Marketing Cloud
In addition, we do not shy away from challenges and implement our ideas and msg solutions in Salesforce, such as our MARZIPAN Salesforce app.
Our msg Salesforce solutions
MARZIPAN Salesforce App
Salesforce as a platform for customer-focused banking and sales processes with the MARZIPAN app
mORGanizer
The solution to the multi-organisation dilemma: comprehensive variant management based on Salesforce
Contact person
is a CX expert specializing in customer-oriented sales processes and CRM strategies. At msg for banking, he advises customers on all stages of the digital sales funnel and digitally supported consulting.