Active price management and structured sales control working together
Are the calculation of banking products and active price management identical? In short: no.
Active price management goes far beyond the mere calculation of products.
It encompasses the entire value creation process – from product design, pricing, and market launch to marketing, competitive analysis, and the resulting sales management. This results in a holistic approach that not only calculates prices, but also strategically uses, controls, and continuously develops them.
This holistic view is becoming increasingly important, particularly in view of the EBA regulatory requirements for lending and the business benefits. Modern and forward-looking pricing and controlling requires active management, transparency, and market orientation—and that is exactly where we can support you.
Take the next step—actively, strategically, and together with us.
Our services and topics in the area of pricing and controlling
- Introduction of a MaRisk-compliant pricing framework, including the derivation and implementation of a sustainable pricing strategy
→ Reduction of liability and audit risks, ensuring regulatory compliance, and increasing pricing security - Analysis of equity capital management, with a focus on the integration of EKK into pricing for risk-adequate pricing
→ Strengthening profitability, as capital commitment and risk are appropriately taken into account in pricing - Introduction and further development of business area accounting as a basis for reliable post-calculation and earnings management
→ Transparency regarding contribution margins, margins, and profitability of individual products and customer segments – basis for better management decisions - Support in the context of sales management – from management impulses to operational implementation in sales
→ Increase in sales success through clear price specifications, targeted product positioning, and higher closing rates - Use of artificial intelligence models to optimize pricing and analyses
→ Use of AI-supported models for dynamic pricing, customer analysis, and forecasts for faster, data-based decisions, identification of sales potential, increased competitiveness, and precision in risk assessment.
Our services
- Gap analyses & implementation projects: e.g., pricing in accordance with MaRisk/EBA-GL and revenue-oriented sales management.
- Equity costs in pricing: Target definition and implementation for risk-adequate pricing.
- Competition and new business analyses: Assessment, optimization, and data-based evaluation of market potential.
- Cost planning & controlling: Analyses, management, and implementation to increase efficiency and profitability.
Your benefits
- Combination of regulatory and business expertise: Practical solutions with regulatory certainty.
- In-depth knowledge of system landscapes: Across banks, for rapid integration into existing processes.
- Data-driven decision models: Sound basis for pricing, sales, and controlling decisions.
- Rapid implementation: Proven procedures, templates, and tools for efficient implementation.
- Conducting gap analyses: Identifying regulatory and business gaps, particularly in the MaRisk environment.
- Optimization projects: Further developing pricing structures, post-calculations, and business area management in various institutions.
- Interim support: Temporary reinforcement in the pricing and controlling process to ensure stable processes.
- Sales strategy & management: Consulting and operational support for optimizing sales performance, including implementation of management initiatives and product positioning.
- Scope of consulting: From operational consulting days to strategic top management consulting – flexible depending on requirements and project phase.
Data Driven Pricing as a Service
Our tool for data-driven price management is able to provide banks with guidance on determining the optimal price based on internal and external data.
Your contact person
Heads the Pricing & Controlling department at msg for banking and advises on business area management, overall bank management, P&L planning, LCR management, reporting, implicit options, and liquidity risk management (solvency).